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Aesop to chop ribbon on first bricks and mortar presence in China

THE WHAT? Natura &Co’s Aesop model is getting ready to chop the ribbon on its inaugural Chinese language retailer, based on a report revealed by Inside Retail Asia.

THE DETAILS The pure magnificence model has chosen Shanghai for its first bricks and mortar location in Mainland China, with the shop design closely influenced by town’s various heritage. The opening has initially been slated for final yr, however has been delayed attributable to lockdowns.

THE WHY? The Australian model is already bought through China’s Tmall World however is eager to increase its presence on this planet’s second largest magnificence market. Stablemate The Physique Store can be anticipated to relaunch in China later in 2022.

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