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BolognaFiere groups up with Informa Markets and the PBA to increase Cosmoprof North America

THE WHAT? BolognaFiere has introduced that it has joined forces with Informa Markets and the Skilled Magnificence Affiliation (PBA) to ship a sequence of magnificence occasions within the US.

THE DETAILS Beginning January, 2023, the trio will mix their experience to create a best-in-class occasion format. PBA will evolve its ISSE occasion in Lengthy Seaside to be a part of the Premiere Magnificence growth in Anaheim.

“The settlement is a elementary step for the consolidation of the worldwide growth of BolognaFiere. The US market is especially within the highlight immediately, given the present uncertainties within the Asian continent after the compelled cease of latest months,” stated Gianpiero Calzolari, President of BolognaFiere Group. “Cosmoprof is a singular mannequin, additionally because of the synergies with our worldwide companions, Informa and PBA. Cosmoprof is a flagship of the Italian commerce truthful system, and we’re proud as BolognaFiere Group to proceed to extend its status and development worldwide”.

THE WHY? By partnering, the three organizations are in a position to higher leverage the facility of the 2 industry-leading manufacturers, delivering extra sturdy digital choices and knowledge enrichment alternatives. Ken McAvoy, President of Informa Markets’ South Florida Ventures portfolio, explains, “With Cosmoprof North America’s distinctive buyer expertise and Premiere’s best-in-class training and knowledge technique, this partnership will convey actually unmatched high quality and repair ranges to the wonder {industry}. Collectively, we will leverage one of the best of every model throughout everything of the portfolio, creating an unrivalled buyer expertise.”

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