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Egyptian Firm for Cosmetics (ECC) acquires magnificence e-commerce platform Supply Magnificence 

THE WHAT? Native Egyptian firm Egyptian Firm for Cosmetics (ECC) has acquired magnificence e-commerce platform Supply Magnificence, in response to a report by Disrupt Africa. 

THE DETAILS ECC has acquired a majority stake within the market, which launched in 2018 and has 60,000 customers. 

The location is claimed to supply customers merchandise sourced from uncooked supplies by feminine start-ups, and established and rising manufacturers.

Supply magnificence Founder and CEO Lydia Schoonderbeek will proceed in her function, in addition to taking up the function of Chief Inventive Officer of ECC. 

THE WHY? Schoonderbeek stated, “The funds will reinforce an accelerated digital and bodily advertising and marketing technique to achieve a broader buyer base, enhancing buyer retention and model visibility in addition to increasing the workforce.

“This strategic funding by ECC is a gamechanger for Supply Magnificence and we’re all massively excited in regards to the future. Since Supply Magnificence’s inception, I’ve been decided to alter the sweetness house in Egypt to actually deal with the wants of the Egyptian shopper.”

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