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Is The Estee Lauder Firms quitting the UK? Now Smashbox calls time on UK market

THE WHAT? Smashbox has grow to be the newest The Estee Lauder Firms-owned model to exit the UK and Eire market, in keeping with a report revealed by WWD.

THE DETAILS The Estee Lauder Firms-owned model posted the information on its Twitter account. Its announcement follows an identical resolution by stablemate GlamGlow final week. Each manufacturers set September 29, 2022 as their departure date.

THE WHY? Each manufacturers cited ‘an accumulation of challenges’ with a spokesperson for The Estee Lauder Firms revealing to WWD that Smashbox’s gross sales have been ‘impacted by modifications within the model’s retail area and placement, mixed with aggressive challenges’. There was no assertion issued on the mum or dad firm’s web site concerning the transfer.

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