Laneige tops charts on Amazon Prime Day
THE WHAT? Laneige has been named as one of many best-selling manufacturers within the Magnificence & Private Care class on Amazon Prime Day. The model’s Lip Sleeping Masks was the bestselling product in its class, whereas Lip Glowy Balm got here in third.
THE DETAILS The AmorePacific-owned model has been having fun with quick development within the US, strengthening its presence via an expanded funding to lift model consciousness, leading to one hundred pc gross sales development yoy within the first half of the 12 months.
Stablemates Sulwhasoo and Innisfree additionally carried out nicely in the course of the on-line purchasing occasion. Certainly, because the Okay-beauty big’s US division expanded into e-commerce and multi-brand retailer channels in the course of the pandemic, it’s seen a 60 % enhance in gross sales since Q1 2022.
THE WHY? Robin Na, President & Common Supervisor of Amorepacific North America RHQ (Regional Headquarter), explains, “The spectacular efficiency we made throughout this 12 months’s Amazon Prime Day is the direct results of our efforts in increasing our interactions with prospects via a 360° omnichannel technique and advertising communications, mixed with the superior high quality and innovation of our best-selling merchandise within the North American market. We’ll proceed to supply native prospects with the manufacturers and merchandise they want as we make an energetic push into numerous gross sales channels.”