Sephora to chop ribbon on Retailer of the Future at Raffles Metropolis, Singapore
THE WHAT? Sephora has introduced the opening of its first Retailer of the Future idea in Asia, positioned at Raffle Metropolis, Singapore. The 426 sq. meter house, which is designed round three touchpoints, house, human and digital, will welcome customers on September 23.
THE DETAILS The LVMH-owned perfumery chain’s new retailer is designed to facilitate and amplify Sephora as a magnificence playground with totally different areas for testing, shopping, studying and procuring.
THE WHY? Alia Gogi, President at Sephora Asia, shares, “In as we speak’s quick altering retail atmosphere, Sephora has at all times been obsessed with assembly our buyer’s dynamic procuring wants as they evolve. This retailer is the proper intersection of modern and experiential components the place our prospects can immerse and rework themselves in the very best of world magnificence manufacturers by a hyper-personalised retail strategy.”